Day 8 – Agenda

11:30am-12noon. Focus group with Dr Katie Walsh – Eberly Center for Teaching Excellence

12:00-12:15 discussion OLI page 18


The documentary Two American Families gave you a glimpse into how STEEP forces play out in peoples’ lives over time. The chronicling of the Stanley and Neumann’s over the past two decades gave you opportunities to see how Social, Technological, Economic, Environmental, and Political forces affect real people in the past. Hopefully, you are able to see how the present is affected by such forces as well. In this exercise you are going to imagine the future of the Stanley and Neumann families. In short, what happens from 2013 to 2050. As a designer you need to understand how STEEP forces shape the design space you are operating within. Things don’t just happen, forces of change shape the context where products, services, and experiences are launched. Aligning your work with such forces makes your design work more likely to succeed.

In this exercise you’ll go deeper into personas. Personas is a very powerful tool to communicate user research used by interaction designers. In this exercise you will learn how to avoid the major pitfall in making personas– being too stereotypical and superficial.

p2 Three Generation Persona Family.docx


12:20-12:30 Step 1 :: Revised family tree assignment

12:30-12:45pm Step 3 :: 2×2 exercise Sustainable Consumption Motivators.

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Homework: OLI page 20 & Weekly discussion post.

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